Negotiating with the Chinese: Cultural Roots & Practical Recommendations, 14 November 2017 at 14h00 - Gent back to events

Date: 14/11/2017 - 14/11/2017
Where: Ajuinlei 1 - 9000 Ghent
Type: FCCC events
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Negotiating with the Chinese:

Cultural Roots & Practical Recommendations

“Building a win-win partnership through the art of negotiation”


Tuesday, 14 November 2017 at 14h00 - Gent



 China has become the world's second largest economy and the sizeable market is non-ignored. Companies with the ambition of global expansion, especially those who are eager to enter into the Chinese market, should have a better understanding of how to negotiate with the Chinese. However, due to the cultural differences and the shifting dynamics of business context, it is not easy for all business leaders. This seminar offers guidance to business leaders on how to leverage cultural differences, complexity, uncertainty and conflicts during the negotiation process with their Chinese partners. “Negotiating with the Chinese” seminar delivers direct impacts on company’s bottom lines to support individuals who are doing business with a fast-changing China.


  • Gain a comparative understanding on the Chinese and Western negotiation practical approaches
  • Identify the cultural roots behind business scenarios, equipping you with the knowledge to reshape your strategies & tactics
  • Sharpen your negotiation skills through learning from multiple case studies and real-life context
  • Optimize your approach to a win-win value creation through negotiating with the Chinese to achieve a sustainable partnership


Attendee Profile


You are CEOs, founders, sales managers and senior executives with strategic business responsibilities in a company, who want to generate value to your business. You are thinking of improving the business performance in China via negotiation arts. You want to drive and make changes.


Faculty: Bo Ji


Bo Ji is an inspiring TEDx speaker, a China expert and an advocate of EU-China business.


Bo is currently the Assistant Dean of Global Executive Education & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB).  Bo had an over-20-year successful business career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior management at the headquarters of many fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. He is also a well-sought conference speaker.


Combining his extensive business experiences and in-depth knowledge, Bo has been teaching EMBA/MBA students from many world’s most prestigious business schools such as INSEAD, Esade, MIT, New York University, Hong Kong University of Science and Technology, Technology University of Munich, Tsinghua University, Cheung Kong Graduate School of Business, Zhejiang University, Sun Yet-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. In addition, Bo also serves as senior advisor to Chairmen and CEOs.  He is also a frequent speaker at renowned international conferences, forums, TV media and annual corporate meetings, etc. 


Bo had been in U.S. for study and work for 15 years and lived in France for 8 years. His work allowed him to travel to 5 continents and over 30 countries and regions. These experiences help him build extensive business networks all over the world.




Half-day intense learning with substantial gains.


13:00    Registration
14:00 - 14:15 Opening Remarks
14:15 - 15:00 China vs West: different culture negotiating models
15:00 - 15:15 Break
15:15 - 16:00 Chinese culture roots and elements to shape the negotiating skills
16:00 - 16:15 Break
16:15 - 17:00 Strategies that lead you to a better negotiation outcome
17:00 - 17:15 Break
17:15 - 17:40 Group discussion
17:40 - 18:00 Networking




Ms. Lijuan Yu - CKGSB:



Practical Information

When: 2pm-6pm, Tuesday 14 November 2017

Where: Ajuinlei 1 - 9000 Ghent, Belgium

Participation Fee:

  • for members € 185 (excl. 21% VAT)
  • for non-members € 225 (excl. 21% VAT)



Build your journey with CKGSB


CKGSB aims to cultivate business leaders with a global vision, a humanistic spirit, a strong sense of social responsibility and an innovative mind-set. Established in Beijing in November 2002 with generous support from the Li Ka Shing Foundation, CKGSB is an independent, non-profit business school. CKGSB pioneered the integration of the humanities into its curricula and CKGSB was the first Chinese business school to develop a philanthropy program.


China Knowledge

  • 40+ full-time faculty members recruited from the world’s leading business school
  • Most of the faculty act as the CSO of globally successful Chinese companies, e.g. Alibaba
  • More than 400 case studies of both China-specific and global issues
  • Faculty often invited as keynote speaker/panellist at influential forum and conferences including WEF, Yale CEO Summit, Harvard Kennedy School, The Economist, FT and Bloomberg etc.

China Network

  • More than 50% of CKGSB’s alumni are at the CEO or Chairman level and, together, their companies shape over $1 trillion in annual revenue, 1/5 of China’s GDP
  • 1,000+ active angels (more than 50% of CKGSB’s 10,000 alumni have invested as an angel)